Would you like to find out more about digital marketing strategies to promote your cosmetics brand?

Shannon ABC look forward to welcoming Karen Twomey, Communications Hub, to speak about various digital marketing strategies and how best to grow your cosmetics brand online.

Areas to cover will include:

• Website Design and Optimisation - Getting the most from your website including design, content and search engine optimisation.
• Social Media Marketing - Overview of social media use in 2022, identifying and engaging audiences, best practice for content marketing on each platform.
• Content Creation Tips - Useful apps for creating/editing and scheduling content, identifying hashtags and keywords for your industry/audience.
• Questions and Answers session.

Communications Hub

Communications Hub specialise in the delivery of Public Relations, Digital and Traditional Marketing Campaigns. Much of our work revolves around helping SMEs and Start-ups to successfully launch and grow through an understanding of the value of online marketing, brand awareness and digital communication.

Communications Hub is managed by Karen Twomey MA BSc who has a Masters in Public Relations and New Media. Karen lectures part-time in both Public Relations and Digital Marketing. She also delivers one-to-one and group training sessions and mentoring through various organisations including Skillnet Ireland, Local Enterprise Offices and Rural Development Groups.

NACO Project

The NACO project aims to support rurally based cosmetics companies whose products utilise natural extracts. This initiative is intended to drive industry engagement and network development and deliver training events. The project is a collaboration with the University of Oulu in Finland and is funded by the North, East and West Kerry Development (NEWKD) LEADER Rural Development Program.

Date: Thursday, March 24, 2022

Location: Online event

Would you like to find out more about funding opportunities for the research and development of your cosmetic products?

Shannon ABC are looking forward to welcoming speakers from Enterprise Ireland, Kerry Local Enterprise Office and Enterprise Ireland Technology Gateways to share their knowledge and experience of funding options for Irish SMEs.

Speakers will include:

• Tomás Hayes - Kerry Local Enterprise Office
• Mark Whelan - Enterprise Ireland

Enterprise Ireland Technology Gateways will provide an overview of available technologies, case studies and examples of testing available to support cosmetic SMEs:

• Centre for Advanced Photonics & Process Analysis (CAPPA), MTU
• The Design+ Technology Gateway, Institute of Technology Carlow
• Shannon Applied Biotechnology Centre, MTU and TUS

Blockchain meets AI: How distributed ledger technology can support AI through a shared and trusted data model.

The next webinar in the Technology Insights series takes place on Thursday 7th October 2021 and will focus on Blockchain meets AI: How distributed ledger technology can support AI through a shared and trusted data model. Presented by Oisín Boydell, Principal Data Scientist at CeADAR Technology Centre.

Blockchain and distributed ledger technologies offer a solution in scenarios where data needs to be shared between different parties, who may not necessarily trust each other, but who need to trust the validity and integrity of the shared data. Examples include supply chains and traceability, the secure sharing of sensitive data such as medical records, and of course digital assets and cryptocurrencies. Applications of Artificial Intelligence (AI) also rely on access to trusted and valid data. Oisín Boydell, Principal Data Scientist at CeADAR, gives an overview of blockchain and discusses how distributed ledger technology can also support AI through a shared and trusted data model.

Event details

Date: Thursday 7th October 2021

Time: 11.00 – 11.45am

Have an idea for a new product or service? Need support to develop it? The Medical and Engineering Technology Gateway (MET), based in Galway Mayo Institute of Technology, are here to advise and support you in developing your idea. We are offering FREE one-to-one consultations on the €5k Innovation Voucher offered by Enterprise Ireland which will take you through the process from start to finish.

Who should attend?

If you are an entrepreneur or company with an innovative idea, product or process that requires assistance with making it market ready, this 1-to-1 consultation will greatly assist you in this process. Our team at the Medical and Engineering Technology Gateway, Galway are here to advise and support you in developing your idea. This FREE one-to-one consultation will take you through the process from start to finish. We are part of a nationwide network of technology gateways, each with their own set of expertise and we can help you find the right partner to support your needs.

MET Centre Overview

Located in Galway-Mayo Institute of Technology’s Galway campus, the Enterprise Ireland Medical and Engineering Technologies (MET) Gateway is an interdisciplinary applied research centre, dedicated to supporting Research, Development and Innovation activities in the MedTech, LifeSciences and Engineering sectors across five technology themes:

• Medical Imaging Technologies that allow for prototype devices to be tested and evaluated under clinically relevant simulated use conditions.
• Anatomical Modelling and Physiological Replication that translate medical data into engineering data and then into clinically relevant anatomical models with accompanying simulation systems.
• Data Analytics and Visualisation: MET has expertise in data analytics and the visualisation of clinical data that inform the design of next generation medical device prototypes.
• Design Engineering and Verification: offering services in prototyping and resign verification technologies such as CAD design; rapid prototyping, technical reviews and materials and product characterisation.
• Medicinal Nutrition and Sport: with expertise in Nutrition and Sports Science, the research team assist the food industry in all aspects of novel food development including food analysis and testing, human intervention trials, product innovation, development and optimisation.

To learn more about our capabilities and how we can help you, see www.metcentre.ie or contact Sharon White at sharon.white@gmit.ie or 091 742329.