Digital Marketing Strategies for Cosmetic SMEs – Shannon ABC
Would you like to find out more about digital marketing strategies to promote your cosmetics brand?
Shannon ABC look forward to welcoming Karen Twomey, Communications Hub, to speak about various digital marketing strategies and how best to grow your cosmetics brand online.
Areas to cover will include:
- Website Design and Optimisation – Getting the most from your website including design, content and search engine optimisation.
- Social Media Marketing – Overview of social media use in 2022, identifying and engaging audiences, best practice for content marketing on each platform.
- Content Creation Tips – Useful apps for creating/editing and scheduling content, identifying hashtags and keywords for your industry/audience.
- Questions and Answers session.
Communications Hub specialise in the delivery of Public Relations, Digital and Traditional Marketing Campaigns. Much of our work revolves around helping SMEs and Start-ups to successfully launch and grow through an understanding of the value of online marketing, brand awareness and digital communication.
Communications Hub is managed by Karen Twomey MA BSc who has a Masters in Public Relations and New Media. Karen lectures part-time in both Public Relations and Digital Marketing. She also delivers one-to-one and group training sessions and mentoring through various organisations including Skillnet Ireland, Local Enterprise Offices and Rural Development Groups.
The NACO project aims to support rurally based cosmetics companies whose products utilise natural extracts. This initiative is intended to drive industry engagement and network development and deliver training events. The project is a collaboration with the University of Oulu in Finland and is funded by the North, East and West Kerry Development (NEWKD) LEADER Rural Development Program.
Date: Thursday, March 24, 2022
Time: 11:00 AM – 12:45 PM GMT
Location: Online event