When Design+ was developing the packaging design concept, a key feature to convey was the functionality of the product. The goal was to help the company sell their product and to do that Design+ brought together creativity, strategy and research to deliver a powerful packaging experience.
The project enabled the client to move forward with a unique packaging edge focused on the user experience. The packaging design is being used today for a single serve packet delivering a lean source of protein from high-quality Irish beef for high-performance athletes.
eDrive group