For the new wave of digital banking apps, the route to market has largely been to build a core, prepaid card-based account, integrating some budgeting and financial management – there has been little from an aggregation perspective. Fusion Payments wanted to be the only bank app that clients will ever need, with mobile features enabling customers to manage the breadth of their financial lives in the palm of their hand.
The challenge for TSSG was to deliver a solution that:
- is fast and easy to use for everyone, everywhere;
- gives customers more insight and control over their money, saving them time;
- has one core screen that can answer most questions, with tap/swipe functionality to deep dive;
- creates a platform for deeper engagement;
- defines the platform and the app’s functionalities;
- has good user experience and interface;
- includes an iOS prototype; and
- is key functionality-planned.
The company’s approach is to start with aggregation, which will provide genuine integrated analysis and insight. Fusion will be a virtual banking dashboard where customers can do all their day-to-day bank errands, across any account in any bank, with a layer of real insight to help them get more out of their money.
Cheetah Electronics